- PortfolioCompelling content that converts can only come from extensive experience. Here's what I've been up to over the years!ConversationalMarketing Director2016 - Present
I am the Marketing Director at Conversational, a virtual receptionist and virtual assistant provider for small businesses. Areas of responsibility include: Manage blog and editorial guidelines. Direct Conversational's guest blogging program. Develop and implement social media strategy. Develop and implement press release strategy and content.Conduct regular A/B testing to optimize web and social content. Identify beneficial brand partnerships and collaborations. Write targeted content for brand audience. Manage remote team of freelancers for company blogs. Create branded promotional images and materials. Manage email marketing campaigns and subscriber lists
In this role, I also manage small teams and remote freelancers who help us with content output. This is a challenging and fulfilling marketing role that allows me to fully exercise my diverse skill set.Marketing ConsultantContent Specialist & Business Development AssistantMay 2013 - Present
Plan, research, and develop original content, including blog posts, full-length articles, guides and how-to's, social media images, logos, graphic design, and social advertising copy.
Help clients place their content in high profile publications.
Maintain positive relationships with clients by being punctual & professional.Clients include:HireVue, LocalSolo, Conversational, ServerSitters, MoversCorp, Real-Leaders, Tork Media, and more!CloudPeepsCommunity Manager– PresentAdvocating and managing branded online communities to increase user engagement and brand visibility. Clients include NYC-based accessories brand Urban Boulder.The Huffington PostBlogger– PresentResearch, plan, and write articles for various Huffington Post verticals, including Business, Small Business, Women, Parents, and Thrive.
My author archive: http://www.huffingtonpost.com/debra-carpenter/
LogoGardenPublic Relations & Communications Manager– Apr 2015Manage content:
Create original content (blog posts, articles, videos, images, social media posts, guest posts)
Curate relevant content
Plan content publication and release
Digital marketing strategy:
View and measure Google Analytics data
Plan social strategy to generate optimal leads
Audience targeting and advertising
Create weekly reports compiling data
Communications and outreach:
Create press releases
Create, maintain, and strengthen partnerships and collaborations with relevant brands
Manage all social accounts and blog
Plan, manage, and send monthly newsletter to 987,000 subscribers
Create copy for customer promotional item orders
Create advertising copyLucky MagazineContributor– Jun 2014Research and publish articles pertaining to beauty and women's interest.Mother, InterruptedCreator & Writer– May 2014What started as my personal blog became a nationally syndicated newspaper column! I wrote my weekly column, Mother, Interrupted, for several newspapers across the US. The column was written about the parts of parenthood (contrary to the popular book title) I did NOT expect when I was expecting: the late nights, the small joys, and the unconditional love. It was satirical, relate-able, and at times, controversial! I enjoyed every minute of this journey.YahooContributor– Feb 2014I research, develop, and pitch article ideas to Yahoo! Voices, where my content is published.Hallmark CardsRM– Oct 2013Read and execute plan-o-grams, merchandise all new items, pull seasonal items, set up displays, general merchandising duties.Cumberland UniversityTelemarketer/Call Specialist– Dec 2010Highlight your duties and achievements in a few sentences here. You can also describe the company a bit, for those who might be unfamiliar.Sherlock's Book Emporium and CuriositiesSales Associate– Feb 2010Cashier duties, count drawer upon open and close, offer customer service, order books for stock, special-order books for customers, search out-of-print books, light cleaning duties, club card sales, special event hostess (wine tastings, artist showcases, movie premieres, author signings) - EDUCATIONI graduated Magna cum laude from Middle Tennessee State Universityin December 2014 with a degree in Professional Studies.Middle Tennessee State UniversityBachelor of Science (B.S.) Human Resources Management/Personnel Administration, General 2010 - 2014
I chose to focus on Human Resources, Healthcare Administration & Management for my degree.
Course highlights:
Leadership in Business, Professional Communications, Writing for the Internet, Intro to Management, Healthcare Management, Community Healthcare Management, International Studies, Sociology, Social Deviance, Abnormal Psychology, Psychology of Personality
Activities:Golden Key Honor Society
Gamma Beta Phi Honor Society - REFERENCESStan R. MitchellAuthor with books similar to Vince Flynn, Stephen Hunter, and Tom Clancy.Debra has proven to be a great addition to The Oak Ridge Observer. Her columns are affordable, she's always on time, and very easy to work with.
Highly recommend her.Jonathan Escobar MarinGlobal leader in High-Performance OrganizationsDebra does great work and is easy to work with. Her rates were very reasonable and I'll definitely use her services again.Angie MeadowsGeneral Manager/Advertising Director Smithville ReviewReader's of our publication truly enjoy Debra's column "Mother Interrupted." With a lot of first-time mother experiences and a bit of humor, the column is a good read.Nicole SteppPatient Account Representative at Thompson Cancer Survival CenterDebra is an amazing student and person. I have been lucky enough to get to know her throughout our classes together in college and group projects as well. She does phenomenal group work! Debra always had great time management skills regarding group work and emails, etc. Debra Carpenter is an exceptional student, mom, and writer and I would recommend her to anyone.Vance FulcherHospital & Health Care ProfessionalDebra is an intelligent bright and witty young lady who was a excellent student and an independent student who took charge of her assignments. Well liked by her fellow students and was a credit to the school. She was a straight A student in all of the classes in which I taught. A well disciplined student who already had goals and knew where she wanted her life to go. She is an excellent writer and now writes columns for several local newspapers.
